Although technological progress in the world of finance created new opportunities, it also left a gap in the market: the lack of products that accompany this transformation and offer solutions in a friendly and accessible way for everyone

This is exactly what belo cofounder and CEO Manuel Beaudroit identified with the rise of cryptocurrencies. Digital assets were seen as a niche option, distant and only related to investing; use cases for saving, international transfers, and everyday payments remained invisible

With this problem in mind, belo was born in September 2021 Initially, it was an application that built bridges between the crypto world and everyday finance.

“It was a simple way to get in touch with these assets and for them to really be part of everyday life; to buy vegetables at the greengrocer or buy a plane ticket, for example,” Manu said.

Over time, a certain group of people would get the most out of the app and give the belo team a new strategic direction We’re talking about freelancers and service exporters in Latin America, who knew how to use the product to face numerous challenges linked to receiving payments from abroad: banking delays and unfavorable exchange rates, for example.

Since then, our mission has been to be the best solution so people can deposit their money from anywhere, to use it however they want: convert it to another currency, send it abroad, save, invest, pay, and much more

“We built the simplest product on the market, which very efficiently solves your financial problems. I’m proud that we always listen to users, that we are the ones building the future, and that we are very humble about what things are important as we keep building that path forward,” added the CEO.

With the mission and vision clear, the focus is now on expanding Argentina was only the beginning; and what a great beginning... Now we want more people in Brazil, Mexico, Colombia, and all of Latin America to simplify their financial lives with belo. So they can use their money, without borders