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Discounts on sportswear: what Puma and Dexter offer on belo Plus

Puma and Dexter offer discounts on sportswear with belo Plus, but they work differently: Puma offers 20% off selected products in its online store, while Dexter applies a 10% discount storewide.
Here is what each benefit includes, where you can use it, and how to redeem it to choose the option that best suits what you are looking for.
Use belo as your main wallet to unlock belo Plus and review these benefits based on your profile and current terms.
Two discounts, two ways to shop for sportswear
Buying sneakers or training gear without taking advantage of a benefit can mean overpaying. Within belo Plus, Puma and Dexter offer two alternatives to save, but with different scopes.
Puma offers a 20% discount on selected products in its online store. Dexter, on the other hand, offers a 10% discount that applies storewide.
The choice depends on what you are looking for.
If you already have a specific Puma product in mind, the 20% discount may be the most convenient option, as long as that item is part of the enabled selection.
If you prefer to compare different brands of footwear, apparel, and accessories, Dexter's 10% discount may be more flexible because it applies storewide.
Quick comparison
Benefit | Discount | Scope |
|---|---|---|
Puma on belo Plus | 20% | Selected products in the Puma online store |
Dexter on belo Plus | 10% | Entire Dexter store |
What Puma offers and how to redeem it
The Puma benefit consists of a 20% discount on selected products in its online store. The selection may include footwear, sportswear, and accessories, and may be updated periodically.
To redeem it, access belo Plus using the same email you use for the belo app, search for Puma within the corresponding category, and select "I want this coupon".
Then, follow the instructions in the benefit description to access the Puma online store and apply the discount.
Steps to redeem the Puma benefit
Access belo Plus with the same email you use in the belo app.
Search for Puma within the apparel category.
Click on "I want this coupon".
Follow the instructions indicated in the benefit description.
Check that the product you want to buy is part of the enabled selection.
Complete the purchase in the Puma online store.
The Puma benefit is exclusive for online purchases. If you want to buy in a physical store, the coupon does not apply.
What Dexter offers and how Tribu works
Dexter proposes a different alternative: 10% discount storewide, without the need to search for selected products.
This can be especially useful if you want to compare different brands of sneakers, sportswear, and accessories before deciding what to buy.
Redeeming the Dexter benefit includes an additional step because Tribu, the platform used to generate and validate the coupon, is involved.
Steps to redeem the Dexter benefit
Access belo Plus and select the Dexter benefit.
Click on "I want this coupon".
Follow the redirection to Tribu.
Generate the coupon and obtain the required code or validation.
Apply it according to the instructions indicated in the benefit terms.
You do not need to download an additional application to use Tribu. Access is made from the belo Plus redemption flow.
Which one suits you best?
The main difference lies in the discount percentage versus the scope of the benefit.
Puma may suit you better if you found a specific product that is included in the selection. In that case, the 20% represents a larger saving.
Dexter may be more convenient if you want the freedom to choose, as the 10% applies storewide and allows you to compare products from different brands.
The benefits are independent, so you can use Puma for one purchase and Dexter for another, even on the same day. Both discounts cannot be combined in a single purchase.
Before buying, check these points
Puma: the 20% applies only to selected products.
Puma: the benefit is valid in the online store.
Dexter: the 10% applies storewide, according to the current terms.
Dexter: redemption requires going through Tribu to generate the coupon.
Benefits may be updated, so it is recommended to check the terms before each purchase.
The brands and conditions available on belo Plus may change periodically. Checking the benefit before buying allows you to confirm the percentage, the included products, and the enabled channel.
Download the belo app and use it as your main wallet to unlock belo Plus and access this type of benefits.
Frequently asked questions about Puma and Dexter discounts on belo Plus
Does the Puma discount apply in physical stores?
No. The Puma benefit within belo Plus is valid for purchases in their online store, following the redemption process indicated on the platform.
What is Tribu and why does it appear when redeeming the Dexter benefit?
Tribu is the platform used to generate and validate the Dexter coupon. The flow starts in belo Plus and does not require downloading an additional application.
Can I use Puma and Dexter on the same day?
Yes. They are independent benefits, so you can use one for a purchase at Puma and another for a different purchase at Dexter. They cannot be combined in the same cart.
Do all Puma products have the 20% discount?
No. The benefit applies to a selection of products that may change periodically. Check the coupon terms before buying to confirm if the product you are looking for is included.
Does belo Plus have a cost?
It has no access or usage cost. belo Plus is not activated: it is unlocked for those who use belo as their main wallet. If you do not have access yet, you can sign up on the waiting list to receive a notification when it is enabled.


